ET&S: South Africa: Is Marketing Moving With the Times?

ET&S: South Africa: Is Marketing Moving With the Times?: pinion  A few years ago I calculated that, every year in South Africa, roughly R50 billion was wasted on ill-conceived or just plain bad ma...




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Before now, production process and good concept of product design were all that was need so drive sales. But now the story is no longer the same, the consumer is the king and everything should centre on him. Often time, the consumer is barraged with diverse communications ad that some create conflict of choice. That is the reason why every company that desires to succeed in the 21st century should employ the tool of Market research not only to make decision but also to keep relevance.